As the newest member of the Almanac team, I’m thrilled to work at an agency where we’re truly proud of the work we create. Each piece of collateral or scroll through a website is a beautiful and thoughtful labor of love, and I think our library of work really speaks to how we create solutions with each client by talking to them as people rather than organizations.
This year we submitted some of our favorite projects to the AIGA (American Institute of Graphic Arts) St. Louis Award Show and were lucky enough to have six projects selected for the show. Take a peek below or visit the opening tonight, Friday June 8th at Mad Art Gallery!
Places for People: Branding and Identity
Because Places for People was going to retain its name, the new brand had to tell the whole story of the agency’s work, and make sense to both long-term and new supporters. By expanding the idea of “place” to include a person’s place in society and in life, we created key messages and visual assets that position the organization to make critical changes in the field of mental health. Keep an eye out for more of our work with them rolling out later this year!
LUME: I Am a Lume Teacher
LUME’s research led them to the understanding that children learn better when their emotional needs are met in the classroom, however, they lacked direct evidence that their methods worked. So when the results from a long-awaited study confirmed that LUME’s approach improved the mental health of children taught by LUME-trained teachers, we created a video, website, and social media campaign that reaches their target audience – educators – by first establishing common ground through shared classroom experiences and emotions.
Washington University UCollege: Website, Videos, Package
University College is the department for continuing education or the “night school” of Arts & Sciences at Washington University. Our work with UCollege began during the redesign of the Arts & Sciences website ecosystem. While we wanted to create a consistent user experience between the sites‘ design elements and functionality, we also wanted to acknowledge the differences in their audiences and give University College a distinct feeling. Through the use of color, photography captured in the evenings, an a unique user journey, we created a familiar but distinct approach, which we translated to a printed inquiry packet for their admissions team and a series of quarterly videos, profiling University College students.
Georgia Museum of Art: Exhibition Books
Almanac partnered with The Georgia Museum of Art on several show publications. With each book, we take into consideration the artist’s work and style, in addition to the format in which the works are to be exhibited. Understanding the artist’s motivations is essential to our design decisions.
From creating foldouts to display panoramic images to employing a hand script typeface and stationery paper for an artist’s letters, we made it personal. The resulting books—filled with essays, letters, stories and selected works—act as both a permanent ode and a prompt to continue the conversation. We’re proud every time we walk by the books on display in our office!
Almanac: Eclipse Party
On August 18, 2017, Almanac celebrated the upcoming Total Solar Eclipse by throwing a street party and handing out Eclipse kits, which included a guide to properly experience the eclipse, facts about the eclipse and a meet-and-greet with Herman Heyn, the Baltimore street-corner astronomer, as well as eclipse glasses and stickers. It was a quintessentially Almanac-style celebration of an awesome celestial event.
Almanac: Website
The Almanac website introduces the Almanac team, explains our processes, our thinking, and highlights the branding and digital work we do with courageous, purpose-driven organizations. First and foremost, we knew we wanted the site to be extremely clear and focused, but also give users a delightful experience. From the animations to the stop-motion video, we had a blast creating a site that shares our philosophy and approach to making great work, while functioning smoothly and elegantly.
We’ve had a great year of inspiring, challenging work for incredible clients in our community and beyond. We love to highlight the purpose in purpose-driven brands, and if you’re looking for an agency to tell your story, reach out to us at hello@brandalmanac.com and let’s chat!