We know, you’re thinking a lot about your website these days. You may be feeling like it’s not serving you or your visitors as well as it could be. But how do you know for sure where you should make improvements? The answer is website analytics.
Analytics can help you track who is coming to your site, where they go once they get there and how they found you. Analytics can also help you evaluate whether your social media campaigns are effective in helping people get to your website. Wondering if visitors know they can give online? Check out your analytics.
We know, it’s not that easy. And we also know that website analytics isn’t something everyone is immersed in, so we put together a quick primer for you to download here. It includes analytics report definitions and some sample questions to ask yourself to get the most guidance from your data. We recommend that you begin by making sure you have set measurable goals for your website. Also, think through the multiple ways your website can impact your organization’s goals. In the end, a website is only a good investment if you can measure how it helps you communicate and connect with visitors.
The most widely-used analytics tool we’ve found is Google Analytics, and for good reason. It offers a comprehensive suite of reports focused on your audience, visitor behavior, acquisition and conversions. Best of all, much of it is free! As with all tools, Google Analytics is only as valuable as the impact you can make with it. There are several other great analytics tools out there, and we mentioned a few that we use in this Website Assessment worksheet.
Almanac Can Help
Wondering if you have Google Analytics on your site? Thinking about trying a different tool to get more or better data? Need help looking at your website analytics and developing actionable insights? Let’s chat! Send an email to firstname.lastname@example.org today.