When your brand is in trouble


Brand issues can often go misdiagnosed. It’s easier to talk (or complain) about:

  1. Poor copywriting
  2. A disorganized website
  3. A disinterested board
  4. An aging donor base

In reality, those issues are all symptoms of a lack of strategic vision applied to communicating your cause. Correcting a dysfunctional brand isn’t easy, but it has a widespread and long-lasting payoff for your organization.

Check out the Almanac Branding Program for a peek into our approach to finding brand clarity, plus some case studies that may sound familiar.