Brand issues can often go misdiagnosed. It’s easier to talk (or complain) about:
- Poor copywriting
- A disorganized website
- A disinterested board
- An aging donor base
In reality, those issues are all symptoms of a lack of strategic vision applied to communicating your cause. Correcting a dysfunctional brand isn’t easy, but it has a widespread and long-lasting payoff for your organization.
Check out the Almanac Branding Program for a peek into our approach to finding brand clarity, plus some case studies that may sound familiar.