Case statements blog image

The Thing About Case Statements Is. . .

They're about your "what" and not your "why".


A good, solid case statement does just that–it methodically makes your case. Bullet by bullet. Number by number. It is a logically sound argument for someone to give to your campaign. But giving to your campaign, especially those transformational gifts, also requires emotional connection not found in bullets and numbers.

Start with the case statement, by all means. But then put it on your desk and walk away. Think about the people who will benefit from the campaign. Think about the end result those funds will achieve:

  • Community understanding
  • Freedom to worship
  • Access to knowledge
  • Independence
  • Security
  • Health

And then talk about THAT. Talk about your why.