A successful campaign has at its heart a compelling call-to-action. Who must you move?
Campaigns, whether for membership, fundraising, enrollment or awareness, are one of the best ways to get focused about your goals. Together, we’ll help your champions connect with your cause, instead of your needs.
The Almanac Fundraising + Campaigns Program begins with the audience and builds a strategy to join together the right message, brand expression, and digital experience. We’ll connect with the right people and compel them to share your story.
You are ready to:
- Understand and connect with new audiences
- Develop a case statement
- Name and brand a campaign
- Create digital and social media campaigns to inspire your stakeholders to share your cause
- Raise money from new donors
- Increase awareness of new work you are doing
Your Scope of Work
The Almanac approach to campaign development is strategic, collaborative and customized. Our Discovery phase sets a mutually-agreed-upon path for your campaign. During this process we’ll set goals, understand your audiences and define success together.
We like to work in a phased approach, first developing the campaign’s brand and messages, then creating materials and choosing media that deliver your messages to the right audiences in a way that will resonate with them and get results. We’ll work with your team to determine the most efficient and cost-effective plan for reaching your goals.
- Campaign positioning
- Campaign name
- Brandmark(s) + visual assets
- Website landing page
- Social media strategy
“Everyone is so impressed with not only your work product but your wonderful ability to truly hear what people are saying and incorporate their thoughts and suggestions into the marketing campaign.”Ruth Lederman, Vice President, Resource Development - Boys & Girls Clubs of Greater St. Louis