MICDS was founded by the merger of two historic schools and is steeped in tradition. With a nod to the past, the community was ready for a fresh look reflecting who they are today, and where they’re headed in the future.
Objective
More than 25 years after a successful merger, MICDS excels at educating students from junior kindergarten through 12th grade. The original brand had been developed at a time when logos were mainly seen on letterhead. With a tech-savvy community and prospective families doing more research online, they were looking for a modern, fresh brand that preserved their values and communicated their uniqueness.
Strategy
We developed an identity built on the school's drive to enable every person to become the best version of themselves through their experiences at MICDS. The flexible brand assets give the internal communications team a creative toolbox capable of meeting the needs of a dynamic, energetic, forward-looking educational community.
The Brand
With a streamlined, modern look, new type system and updated color palette, the custom photography of students, faculty and incredible facilities takes center stage in the brand. The story of the breadth of opportunity for everyone at the school is evident across all mediums.
RAMnation
As part of the rebranding process, we also modernized the school’s sports mascot, the Ram, evolving it into a bold, digitally-friendly, decidedly athletic mark.
““Almanac’s thorough process included voices and input from various constituents - parents, faculty and staff, alumni, board members - so that the end product connected with our stakeholders in a personally engaging way.”
Monica Shripka, Director of Marketing and Communications, MICDS
Viewbooks
The viewbook experience is a multimedia journey through MICDS. Featuring video, photography and the application journey, the digital viewbook is a resource that prospective families can return to again and again.The two print viewbooks, one targeted at Lower School and one at Middle & Upper School prospective families and students, provide concise information to encourage visits and application. Used together, the viewbooks offer a deep dive into academics, athletics, and mission, through the eyes of community members.
Visit the MICDS digital viewbook:
discovery.micds.org
We Are MICDS
The people of MICDS make it a special community. Videos featuring of students and faculty provides an insider’s view while sharing a glimpse into the incredible facilities the school offers.
View all the videos: https://vimeo.com/micds
