Known for transforming historic buildings into vibrant, neighborhood-focused destinations, developers Pat and Carol Schuchard have created a family of venues that spark our desire to gather and celebrate.
The event and restaurant space is crowded and competitive. With each of their three historic properties—Boo Cat Club, Majorette and Das Bevo—Pat and Carol Schuchard have relied on Almanac to bring their vision to life and reintroduce curious and creative St. Louisans to familiar but often overlooked properties and areas of the city. Our goals with each project are the same: understand the audience, create a unique identity, and connect the two.
Each project brought a new set of challenges and considerations to our brand identity development process. We researched neighborhoods, the buildings' architectural pasts, and intended new uses. After zeroing in on specific audiences and developing brand messaging they care about, we've been able to develop visual identities, delightful website experiences and targeted marketing campaigns to get the word out.
Boo Cat Club
Slightly mysterious and playful, the Boo Cat Club venue occupies the former St. Louis Artist’s Guild building. Built by St. Louis Architect Louis C. Spiering, Boo Cat Club contains a gallery, mezzanine and an intimate stage where the playwright Tennessee Williams once performed.
Built over 100 years ago by August A. Busch, Sr. at a halfway point between his home at Grant’s Farm and the Anheuser Busch brewery, the Bevo Mill restaurant and beer hall have been reintroduced to a new generation.
Set inside of a former furniture showroom and later call center, and with a loud voice and tassels everywhere, Majorette is a place to celebrate life’s BIG milestones.
“What good fortune it's been for us to be working with the crew at Almanac - talented, energetic and professional in every way. This team has a rare talent combining insight, knowledge, and extraordinary design. The work they did for us was a rich and beautiful fit.”Carol Schuchard,Owner, Boo Cat Club / Majorette / Das Bevo
- AIGA St. Louis Judge's Choice - Majorette + Boo Cat Club
- AIGA St. Louis 22 Feature - Das Bevo
- 2016 W3 Award Silver Winner - Majorette website
- Communication Arts Webpick March 2016 - Majorette website
- HOW's 8th Annual Logo Design Awards 2016 - Majorette
- Awwwards Honorable Mention - Boo Cat Club + Majorette websites