We were thrilled to partner with Nonprofit Marketers-STL to present a two-part webinar series. Targeted to internal marketing teams, the webinars show you how to conduct your own website audit. We always recommend that internal teams conduct a website audit prior to beginning the process of website design. But, even if you’re not planning to do a redesign in the near future you could still benefit greatly from performing a website audit.
In this webinar we share our own general approach to a website audit, covering everything from users to website content to google analytics. Before you watch, you’ll want to download the companion worksheet.
Why is NOW the perfect time for a Website Audit?
There is no time like the present. If you’ve never done an audit, it’s the perfect time to see how your website is performing (or falling short) when it comes to your organization’s goals. We recommend doing regular website audits as a way to maintain performance, improve user experience and maximize visibility.
Other than staying on top of regular website improvements, adapting to change is also a great reason for a website audit. With all the changes and disruptions happening in the world due to COVID-19 chances are some aspects of your organization’s ability to engage its audiences has been compromised. Now more than ever, companies and organizations are relying on their website to do more heavy lifting.
Maintaining Website Performance & Health
Most websites are launched at peak performance, but over time that performance can start to deteriorate. Whether due to lack of maintenance, content bloat or the advent of new technologies, chances are you are due for some updates. Things such as website security, page load speed and accessibility are all aspects of your site that need to be regularly maintained for high performance.
Improve User Experience
As your site grows and you develop new content, it becomes a challenge to keep the users engaged and the site organized and easy to use. With teams of people contributing to the website, maintaining consistency becomes a constant struggle. A simple plan for monitoring your website can help avoid the most common issues, such as inconsistent brand messaging, errors in grammar/misspelling, high reading levels and broken links. These things seem small but can have a great impact on the overall user experience. Other things like page layouts, complexity in navigation and inconsistencies in content flow/organization are things that evolve overtime and benefit greatly from website audits.
Maximize Visibility for Better SEO
Getting people to your website is really the major hurdle in every website strategy. Auditing your website for SEO performance is the first step in making this task a lot easier. Audits are helpful for making sure that your website’s fundamental structure is current with SEO best practices. Even though your website’s internal structure probably hasn’t changed since its launch, there is a chance that SEO best practices have. Staying on top of these best practices and creating a plan to implement and audit them regularly is the best way to maximize your website’s visibility and improve your SEO.
We hope you find this webinar and blog post helpful. If you are in need of help with your website audit or are looking for an expert opinion feel free to reach out to our website strategy team at Almanac. If you have questions or feedback we’d love to hear from you.