Almanac – Marketing Plan Template

Sometimes we feel too busy, too distracted or like we don’t have enough information to craft a solid marketing plan. The main thing is to get started within some kind of framework so you can visualize all the ways you are currently communicating with your audiences and make some decisions.

We’re sharing a template we use to create plans to address all kinds of opportunities and challenges – from rolling out a new brand to raising awareness of a new program to campaigning for new members. We’ve also included a sample plan to show you how the foundational components of audiences, goals and messages work together with tactics to create a comprehensive document that gets you where you want to be!

You can read more about how we think through each component here, or download the template and get started now!