More than just yoga classes, Yoga Buzz is a nonprofit that promotes wellness through yoga (especially in underserved communities) by hosting fun pop-up events, scholarships, and teacher trainings.
Objective
Yoga Buzz had excellent community support and word-of-mouth but needed an equally compelling brand and an up-to-date website to share their classes and programs out to a wider audience.
Strategy
Almanac developed a brand and website centered around Yoga Buzz' mission: bringing communities together to discover new places and share the healing powers of yoga.
A Connected Community
As the Yoga Buzz community grew on social media, the organization needed a home where it could manage its innovative events (think yoga + beer + chocolate + a backstage tour of a 100-year old theatre), share teacher trainings and scholarship opportunities and of course, sell some swag (stretchy pants, anyone?).
Visit the website: yogabuzz.org