WASHINGTON UNIVERSITY OFFICE OF SUSTAINABILITY

Interaction at Scale

a designed screen for the Washington University Office of Sustainability touchscreen reading Preparing students to be the next generation of sustainability leaders
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The Washington University Office of Sustainability was ready to go deeper with students and faculty. A large-scale touchscreen now delightfully engages audiences in a big way.

Objective

For the past several years, the Washington University Office of Sustainability has been leading the charge on the university's sustainable operations, programs and initiatives. With lots of data to share and with university students and faculty alike professing a desire to learn about how to truly make an impact, the team was looking for a way to engage more meaningfully with their audiences.

Strategy

By designing and developing a large-scale touchscreen located in the main campus library we helped the Sustainability team raise awareness and delight their users at the same time. Touchscreen visitors make choices as they are served content, discovering, learning and interacting with data and concepts in a personal and memorable way.

Accessible Interactions

Designing and developing for physical interaction with the screen brought its own challenges. There were clear parameters, like designing for the exact screen dimensions without concern for browsers and responsiveness, that brought a certain freedom. However, ensuring that people of all sizes and mobility could access and interact with the navigation and content required a different kind of accessibility approach.

Main menu icons for the Washington University Office of Sustainability touchscreen
a student using the touchscreen
a student using the touchscreen

Extending the Brand

Washington University’s brand is strong, clear and recognizable. Applying it to the Sustainability touchscreen gave us an opportunity to explore its lighter side, building on complementary colors and evolving the brand’s illustration and iconography with animations.

Academic programs designed slide for the Washington University Office of Sustainability touchscreen
Program slides for the Washington University Office of Sustainability touchscreen
Program slides for the Washington University Office of Sustainability touchscreen
interactive sustainability chart on the Washington University Office of Sustainability touchscreen
Icons for the Washington University Office of Sustainability touchscreen

We All Win

Unlike many educational websites, the Sustainability Touchscreen has a measurable goal of improving users’ knowledge. We created a quiz that gives users real-time feedback on their answers, and educates them about the most impactful sustainability practices that they, as individuals, can undertake.

Results response on the interactive touchscreen quiz

“The Almanac team worked with a broad internal stakeholder group to develop a simple architecture and beautiful design that showcases our work, initiatives, and community partnerships in a single user-friendly interface. ”

Phil Valko, Assistant Vice Chancellor for Sustainability

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