The Boys & Girls Clubs of Greater St. Louis works each day to develop and support our most precious resource, our youth. And now, the time has come for them to take a stand for all kids and teens.
Recent events in St. Louis shone a light on the need for supportive, positive, safe youth development programs. Boys & Girls Clubs of Greater St. Louis understands that they are uniquely positioned to meet that need. When they decided to embark on a $25 million capital campaign to expand facilities and programming to North St. Louis county, they chose us to develop the brand and messages for this important work.
A capital campaign is a special opportunity for supporters to become involved in an organization, and the campaign’s look and feel should signify that. We talked with donors, staff, club members and board members about why they give and why the Club is important to the community. Our work together led to a campaign of bold messages and a rallying cry that unites us all.
The Boys & Girls Clubs community is made up of Club members, staff, parents, and donors. While each person has a different story about their experience with the Club, they all share one goal–helping young people become successful, contributing citizens. Brochure spreads share these multiple points of view, inviting potential donors to meet the people who make the Club the special place it is.
Finding a Voice
The needs are many, and Boys & Girls Clubs of Greater St. Louis meets them in a variety of ways, ranging from physical health to technology to mentoring. With a complex approach to communicate, we developed a simple campaign slogan that cuts through the details and rings true for all stakeholders: “I’m In.”
“Everyone is so impressed with not only your work product but your wonderful ability to truly hear what people are saying and incorporate their thoughts and suggestions into the marketing campaign.”Ruth Lederman, Vice President, Resource Development - Boys & Girls Clubs of Greater St. Louis