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Brand guidance for the purpose-driven

The Foundation for Barnes-Jewish Hospital Direct Mail Campaign

The Foundation for Barnes-Jewish Hospital

The Foundation for Barnes-Jewish Hospital raises funds to support some of the highest rated health organizations in the midwest, including Barnes-Jewish Hospital, Siteman Cancer Center and Goldfarb School of Nursing. Donations help provide compassionate patient care, innovative medical research and education for medical professionals in the St. Louis area and beyond.

When the Foundation was ready to revise its direct mail fundraising strategy and brand, leadership came to Almanac for guidance in the transition. We worked with them to define their target audiences, create memorable messaging, develop a system of mailings and design pieces that connect with their audiences in new ways.

Project Scope

Campaign Development
Content Development
Content Strategy
Marketing Planning
Print Collateral

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