Kevin Farr on Heart Move Magic podcast

Kevin Farr on Suspending Belief in Order to Spark Innovation

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Kevin Farr runs the innovation consultancy CNTRD, where he helps organizations understand, practice and sustain innovation. Kevin talks about how he works with his clients to suspend belief - to put aside their assumptions for a moment in order to reimagine what's possible. We talk about what innovation really means and how organizations can embed these concepts into their teams.

Kevin Farr

Kevin founded CNTRD and it has since grown with the help of two partners. Together, and with the support of a diverse and highly curated network, they diagnose ill-structured problems, model options and design solutions.

Visit CNTRD Website

"Whether your creativity is complex analysis or design, whatever it might be, you have to create an environment that has space-both intellectual and emotional space."

Kevin Farr

Show Notes

Today I’ll be talking with Kevin Farr. Kevin runs the innovation consultancy CNTRD, where he helps organizations understand, practice and sustain innovation.

I’ve known Kevin for a couple of years and have always found him to be filled with energy and excitement. When we get together we dig into everything from quantum computing and ai, to creative process and team dynamics. Sitting with Kevin, you feel like you get to peek into the future, although as you’ll hear, he doesn’t think that’s the best way to understand what the future holds.

I thought it would be interesting to have Kevin on the show to talk about how he works with his clients to suspend belief—to put aside their assumptions for a moment in order to reimagine what’s possible. We talk about what innovation really means and how organizations can embed these concepts into their teams.

Kevin joined me in the studio after getting off a plane from Costa Rica where he was attending a conference in the jungle. Yes, that is a true statement. He’s wild, imaginative and engaging. And our conversations always bend my mind in ways that I’m grateful for later. Also, he brought me some tea that I’m pretty sure caused me to hallucinate.