Our Work


Brand guidance for the purpose-driven

Yolklore Branding & Naming


When we met the cool chefs creating the latest and greatest fast casual brunch startup in St. Louis, they came bearing the stuff breakfast dreams are made of—homemade pop-tarts! We were thrilled to help develop a name, and brand not just their restaurant, but the special experience diners will have.

With the unique menu in mind—all of the dishes are unexpected twists on traditional brunch options—we developed a name worthy of the fare: Yolklore. A bright color palette, folk art inspired illustrations and a sea of patterns ensures that Yolklore lives up to its tagline: “legendary breakfast”.



Project Scope

Identity Development

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