Going Digital with Donor Communications

| By: Sarah Truckey
Sarah Truckey
Almanac founder and partner speaks to the most effective way to engage donors.

Almanac co-founder Nate Sprehe speaks to the most effective way to engage donors. Photo courtesy of Ryan Farmer.

We spent some quality time at the Community Service Public Relations Council (CSPRC) luncheon this past Tuesday speaking with those in the non-profit marketing world about why digital is the place to be when it comes to fundraising communications.

The presentation, “Going Digital: Transitioning Your Communications Projects from Print to Digital,” showed our related work, touched on challenges, and gave tips for how to keep donors as the focal points of campaigns.

Stephanie Perry of St. Louis Children’s Hospital Foundation—with whom we continue to work closely on projects for the Secret Guide to Children’s annual campaign—was our co-presenter, offering her expertise on what it’s like shifting from print collateral to online giving platforms, like the 2012 and 2013 annual report we did for Children’s.

And it looks like we had some good listeners in the audience—thanks to those on social media for summing it up for us:

  • “Outstanding…”Joe Mueller of Mueller Communications
  • “Know your focus and your goals. Ask questions before making plans for digital.” –Janet Vigen Levy, Curious, creative communicator
  • “Brand drives everything. Know your audience. Give back.” –David Sheets, Communications Consultant
  • “Just learned a new term…snackable content! I love it…great term that describes how people want their info.” – Neosha Hayes, PR Professional
  • “Favorite quote: ‘Enhance, not replace.'” –CSPRCstl

Feel free to download the PDF of our presentation by clicking the icon below. And, please—let us know what you think.