It’s why we share! – A new website for St. Louis Children’s Hospital

| By: Nathan Sprehe
Nathan Sprehe

Almanac is thrilled to announce It’s why we share, a website we designed and developed for St. Louis Children’s Hospital. Intended to take the place of the hospital’s print annual report, the digital format made it possible to tell stories in an unexpected way and allowed the hospital to share its impact with a wider audience.


We do what’s right for kids. This simple yet profound statement is the mission of St. Louis Children’s Hospital—a top 5 children’s hospital in the country, and it is at the core of everything they do. In meetings with Almanac, hospital and foundation staff shared impassioned stories of hope and healing, painting for us a vivid picture of the incredibly strong kids and caring hospital staff. As we evaluated the content through the filters of audience and goals, it became clear to us: the concept of sharing—whether it be knowledge, stories, resources or conversations—is key to fulfilling this important mission. And so we made this central to our theme.

The website tells the stories of five kids, including Josh, Cole, Abigail, Jessica, and Sam—the sweetest 7-year-old you’ll ever meet. Working in a digital medium meant we could do some interesting things that can’t be done in print, like motion portraits! Many of the kids brought along special mementos from their time at Children’s. In Sam’s case, he shows off the superhero cape and gloves the nurses made for him during his stay at Children’s for heart surgery.

The website also features 2012 hospital statistics and accomplishments, a gallery of patient artwork and a sing-a-long with music therapist Christy. But our favorite feature is the ability to share a little wish to a little one at Children’s. Head on over and try it out! These notes of encouragement will be shared with patients and their families.

From a UI/UX perspective, this was a challenging project. The website needed to work properly for internal BJC staff—many of whom are using Internet Explorer 7, and work seamlessly across desktop, tablet and mobile. We’ll save the technical challenges for another post. For now, here’s a video and some screens showing the results of this collaborative project.