| By: Angie Winschel
Angie Winschel

What a great day we had at CSPRC’s Spectrum 2012: Plugging In! We were honored to be asked to speak at this year’s event. Our presentation, “Strategic Planning for Your Brand” turned out to be an interesting conversation among some really smart people who are doing great work in the St. Louis Community. Always inspiring, this year’s SPECTRUM brought together people in leadership roles in St. Louis area non-profits–many in marketing and communications, but some not. From the kickoff keynote by Dr. Robert Archibald of the Missouri History Museum through our lunch discussion of social media with Chris Reimer and all the informative presentations in between, the message was clear. There is so much GOOD going on in St. Louis! We’re proud to play a role in helping non-profits spread the word and make a difference.

PS We promised that our presentation would be posted on our website, so here it is:

Strategic Planning for Your Brand (PDF)