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Brand guidance for the purpose-driven

Yolklore Branding & Naming

Yolklore

When we met the cool chefs creating the latest and greatest fast casual brunch startup in St. Louis, they came bearing the stuff breakfast dreams are made of—homemade pop-tarts! We were thrilled to help develop a name, and brand not just their restaurant, but the special experience diners will have.

With the unique menu in mind—all of the dishes are unexpected twists on traditional brunch options—we developed a name worthy of the fare: Yolklore. A bright color palette, folk art inspired illustrations and a sea of patterns ensures that Yolklore lives up to its tagline: “legendary breakfast”.

 

 

Project Scope

Identity Development
Naming

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