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Brand guidance for the purpose-driven

Washington University Alumni & Development Annual Campaign

Washington University in St. Louis

Washington University in St. Louis, a world-renowned institution of higher education, uses alumni donor contributions to better serve current students through scholarships and enhancements to degree offerings. In recent years, more and more alumni have given to the annual campaign, each year setting a new record for the most alumni donors ever at Washington University.

Every piece in this integrated campaign presents compelling statistics about the university’s achievements in a proactive tone that reinforces a sense of pride in former students. By tapping into the focused nature of Washington University alumni and connecting donations to the University’s reputation, the campaign truly succeeded.

Project Scope

Campaign Development
Content Development
Content Strategy
Integrated Marketing
Print Collateral
Social Media

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