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Brand guidance for the purpose-driven

Inspired by Kids: Donor Impact Report – 2013

St. Louis Children's Hospital

Rather than simply present the pages of an annual report in a digital format, we went a step further: we worked with St. Louis Children’s Hospital to create donor impact report with a timeline highlighting patient triumphs made possible by donations. We approached it from the angle of those who work at the hospital, those who are “Inspired by Kids.”

The website features 10 moments, each represented with an affecting photo accompanied by a date, time, animated graphic and an option to read more or watch a video that delves deeper into that patient’s story. These intimate moments connect the viewer with not only the children, but also with the mission of the hospital.

Project Scope

Campaign Development
Content Development
Content Strategy
Print Collateral
Website Design

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