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Brand guidance for the purpose-driven

Inspired by Kids: Donor Impact Report – 2013

St. Louis Children's Hospital

Experience has shown us that website visitors want to get right to the heart of our message. Keeping that in mind, we designed this site to speak directly to the donors whose support enables St. Louis Children’s Hospital to do amazing things for the smallest patients. The concept was to share the point of view of the staff, who see the joy and pain and continue to be “inspired by kids” every day.

The website features 10 moments from throughout 2013, each represented with a compelling photo, animated graphic and an option to read more or watch a video that delves deeper into that patient’s story and how their life was impacted by donor support. The goal is to connect the viewer with not only the children, but also with the mission of the hospital.

Project Scope

Campaign Development
Content Development
Content Strategy
Copywriting
Print Collateral
Website Design

See for Yourself

stlouischildrens.org/10

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