The Crown Center for Senior Living provides housing to low-income older adults and is funded by a combination of government grants and individual donations. Unfortunately, the Center’s website was outdated and did nothing to communicate either the experience of living there or the need for donations and support.
We knew the standard retirement home look and feel would not work for Crown Center. We were determined not to fall into the conventional trap, so we utilized an unexpected color palette and developed warm and inviting messages for key areas of the website. Original photography showing active and engaged residents is supported by testimonials woven throughout.