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Brand guidance for the purpose-driven

Bright City Name & Branding

Bright City

Bright City is a suite of mobile apps designed to connect communities with municipal leadership and law enforcement, so that they can quickly and efficiently communicate anything from local maintenance issues, like potholes, to tracking and recovering stolen personal property.

Working with the developers, we established a friendly and modern identity to entice citizens to download the app, while still keeping the technological needs of city managers and leadership in mind. We developed the name ‘Bright City’ to reflect the ideal city life experience, one where technology enables everyone to thrive.

Project Scope

Brand Strategy
Identity Development
Naming
Print Collateral

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