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Brand guidance for the purpose-driven

Barnes-Jewish Report to the Community

Barnes-Jewish Hospital

Ranked #6 in U.S. News & World Report’s 2012 list of Best Hospitals, Barnes-Jewish Hospital is not only a national leader in medicine, but also an important institution in St. Louis. For BJH, 2012 was about looking outward, connecting with the pulse in the St. Louis community, its hometown. The decision to break away from a traditional 50+ page printed report and create an interactive website allowed BJH to reach out to and connect with a wider audience.

Project Scope

Content Development
Content Strategy
Print Collateral
Website Design

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