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Brand guidance for the purpose-driven

Almanac Holiday Gifts 2014

Almanac

Always up for a new challenge, we decided to go the extra mile this year with our holiday greetings and try our hand at the art of fortune-telling (and package design).

Perfectly aligned with our tagline—that we are a guiding force for the purpose-driven, capable of predicting all sorts of things (ha!)—the theme carried throughout all the greeting materials, piquing the interest of the 200+ recipients. We researched and found great vendors to supply the materials and even wrote our own Almanac- and branding-themed fortunes to distribute.

After hours of scheming, designing, implementing, packing and distributing the gifts—and holding our breaths to see how they fared in the hands of the postal service—we’re pleased to say that all (save for two) of the boxes were delivered to our friends and colleagues, with the cookies intact and the fortunes telling.

 See what others had to say about it.

Project Scope

Brand Strategy
Content Strategy
Copywriting
Illustration
Print Collateral

Almanac Holiday Gifts 2014
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