Brand/identity development, non-profit communications, print collateral, messaging, public & media relations
As in-house staff, Almanac principals developed the communication strategy and materials for this diverse health and human services organization's $30,000,000 capital campaign. Materials were developed to be flexible, in order to tell the stories of the many communities and lives that are impacted by the Y each day. Challenged with remaining true to an established identity, but asking donors to look at the organization in a new way, we developed messaging and an identity that was fresh and hopeful, yet grounded in the serious issues the YMCA hoped to address. This look and feel was then translated into the specific needs of the seven YMCA branches conducting individual campaigns.