Brand/identity development, non-profit communications, print collateral
With library usage around the country rising, and the St. Charles City-County Library District experiencing 8% growth annually, the Foundation knew the time was right to begin building a new state-of-the-art facility to replace the existing Spencer Road Branch. Even in uncertain economic times, support of libraries is strong, as they level the playing field and make knowledge and resources available to all, regardless of income level. The Library Foundation came to Almanac to communicate the benefits of a new branch through capital campaign communication materials. We helped extend their brand to a suite of materials that can be used in face-to-face meetings or through direct mail. All pieces communicate the goals of the campaign and the amenities of the new branch with upbeat messaging and a streamlined, yet dynamic look that echoes the space in the new facility.