Non-profit communications, marketing strategy & messaging, print collateral
The St. Charles City-County Library Foundation needed to educate potential donors and the general public about the mission and work they do, while taking the opportunity to promote the great services and amenities that the St. Charles City-County Library provides. Almanac worked with their staff and Board members to develop and prioritize messaging, which were then communicated through a series of stories of people whose lives have been impacted by the Library. The interactive format—removable library cards highlighting the programs the foundation supports—and unique paper selections make this piece an enjoyable, tactile experience that works well in one-on-one meetings with potential donors.