Brand/identity development, non-profit communications
Founded in 2006 as a non-profit foundation which raises funds to support the programs and facilities of a tax-funded library system, the St. Charles City-County Library Foundation is a new organization with a fairly complex message. Almanac has worked with the Foundation to take a long-term view of the process of developing their brand identity. Through a series of projects, we have helped them define their audiences, tailor messaging and images, and create a look and feel that is at once approachable and knowledgeable.