Non-profit communications, print collateral
When the Old North St. Louis Restoration Group began a Capital Campaign to support a variety of neighborhood social projects, community gardens and a newly renovated office and community art gallery, they asked Almanac to develop an identity for the campaign. To ensure that potential donors could link the campaign back to Old North, we decided to build on the organization's new logo, rather than introduce something completely new and unrelated. The look we developed embodies the energy and spirit of the area—diverse, friendly, interesting, yet rooted in the historic architecture and urban sensibilities of the Old North St. Louis area. Working equally well in print and on-line, the pocket-sized booklet focuses on the area's most important asset: the people.