Brand/identity development
The Old North St. Louis Restoration Group leads the community development efforts in Old North St. Louis, an urban village on the edge of Downtown St. Louis. By focusing on long-term sustainability, ONSLRG has promoted the evolution of the neighborhood as an investment, rather than a quick fix. Almanac developed a brand and identity that communicates the dynamic lifestyle, the diversity of the neighborhood and warmth of the people and gave it a modern, urban/cool edge.