Brand/identity development, non-profit communications, marketing strategy & messaging, print collateral, public & media relations
A St. Louis-based nonprofit, Meds & Food for Kids embarked on a capital campaign to build a newer, larger production facility in Haiti, where it manufactures a nutritious food product used to treat malnutrition. As a social benefit enterprise, Meds & Food for Kids is not only saving malnourished children, but also igniting economic development in Haiti by employing Haitians and purchasing raw materials from Haitian farmers. With a great story to tell, Almanac helped clarify and define MFK's messaging and communications strategy, developed the campaign name and its brand, and translated the brand to a beautiful, memorable package used to facilitate donor meetings and raise awareness of the organization and its work.