Brand/identity development, non-profit communications, print collateral
With a strong volunteer base and established brand, independent radio station KDHX 88.1 came to Almanac to translate their strengths into a comprehensive capital campaign communications package. Influenced by the communities of artists, musicians and non-profits that are impacted every day by the existence of KDHX , we created materials that at once educated and inspired potential donors through original photography and stories from within a diverse cross section of the KDHX community. The street level, grassroots aspect of KDHX's brand evolved into the slogan "(People) for KDHX" which was personalized for the many groups that support it—musicians, artists, lawyers, even graphic designers(!). The customized slogans were then emblazoned on buttons and stickers which provided a physical promotion of the campaign in the community.