Brand/Identity development, signage
When the owners of Foam Coffee & Beer came to Almanac for help in developing their logo and business cards, we jumped at the chance to get in on the ground floor of this innovative gathering place on the leading edge of revival along Cherokee Street. Coffee shop during the day and club venue in the evening, Foam is above all a comfortable place to meet up with friends. The brand's color palette and hand-made feel draws inspiration from the owner's extensive gig poster collection. With an eye on budget, we've taken a phased approach to developing Foam's brand identity, which will continue to evolve along with Foam itself.