Energizing Communities
in St. Louis.
Landmarks Association of St. Louis
A 50th birthday can be a time of reflection, affirmation and redirection—if you're Landmarks Association of St. Louis. Already well-respected and established as a leading authority on historic preservation, the organization decided to look at this milestone as an opportunity to ask "what's next?". What was next turned out to be an expanding focus on neighborhoods, and an intentional outward look to bring diverse viewpoints together and create more energy around historic preservation and sustainability.
"I think for this organization, the new brand was a signal to our members and the public that we were changing directions and expanding our vision, not changing our mission..."
Landmarks came to Almanac looking for a new identity reflecting these changes yet evoking their history and past accomplishments. "Working with Almanac was an energizing experience," says Jeff Mansell, Landmark's Executive Director. "They created an atmosphere that encouraged me to think outside the box...we were working with a 50-year-old organization that needed a totally new, fresh identity."
Almanac collaborated with Jeff and Landmarks to develop a brand whose main elements are pulled from mid-century modern architecture and inspired by buildings in St. Louis. "The work was exactly what I was looking for," says Jeff. "Clean, crisp, elegant and at the same time conveying energy and excitement...what they've created for us beautifully illustrates the importance of historic preservation and the work that Landmarks Association strives to accomplish."
Along with the identity, the messaging developed reflects an approachable, collaborative attitude that is transferable to all communication vehicles. "I think for this organization, the new brand was a signal to our members and the public that we were changing directions and expanding our vision, not changing our mission," says Jeff. "It let everyone know that we are expanding our outreach and appealing to new, younger members."
