Building a brand image library for the Children’s Hospital Foundation
After many years of working with the St. Louis Children’s Hospital Foundation on donor communication pieces, we’ve built up a portfolio of pieces that highlight real patient stories and use authentic photography to appeal to supporters. From annual reports to direct mail campaigns like Josh’s Secret Guide, or the current campaign highlighting childhood moments, we’ve been lucky to tell the unforgettable stories of patients and families whose lives have been changed, while honoring the people who have changed those lives.
Recently, as part of our work with the Foundation, we were asked to develop an image library to strengthen all of their communications. Based around the organization’s brand guidelines, we recommended creating a bank of images depicting children benefitting from Foundation-funded special services at the hospital. These services—including visits from therapy dogs, Prom, the Olson Family Garden, play rooms, yoga, holiday celebrations, and birthday parties—allow kids in the hospital to experience some of childhood’s most precious moments, while facing serious illness or recovering from injuries.
As with previous efforts, we’ve again enlisted the help of photographer Doug Garfield for his ability to so effectively capture real moments. In terms of photography style, the subjects in each image are unaware of the camera. We’ve attempted to utilize interesting cropping, p.o.v. shallow depth of field and where possible, use natural light.
We’re honored and excited to work with the Children’s on this library, because it gives them an easy way to keep visuals consistent across print and digital applications.
Plus, who doesn’t love getting out of the office and taking photos of cute kids all day! We’re thrilled to let these brave patients be the stars and hopefully help them forget some of their worries in the process.
Now, a few selects from the initial two shoots: