Immersing Ourselves in Our Intern-ness: Part One of Two
In an effort to learn more about each other than our coffee-drinking preferences, and in the spirit of Almanac, Sarah and I decided to put ourselves through a branding exercise similar to a process that Almanac uses to understand clients better. Required tools include magnets, adjectives, visuals and the ability to differentiate between who you are and who you are not. Traditionally, this allows our team to identify two things: where the client is now and where the client wants to be. But instead of finding Sarah’s “gap”, I found that sometimes having two sides to a story makes it a more interesting one.
It took a bit of conversation to clarify the dichotomous nature of Sarah’s choices. Sweets and veggies? Black and white? Bright colors? Minimalist and artful? I was intrigued, to say the least. Once explained, Sarah’s “brand’ began to make sense to me.
As a designer, Sarah tends to group things. She’s organized and very into the straight-edge, yet she knows that everyday life just doesn’t work out that way, so she’s learned to love getting her hands dirty. Whether it’s cooking or crafting, she enjoys tactile stimulation as much as the next artisan. Sarah’s pickings essentially revealed a contrasted person, both visually and literally. For example, she might like cupcakes, but the lady is seriously into her veggies. While she considers herself artful, she’s also a minimalist of sorts. She often spends hours at coffee shops sipping sweet coffee, but she’s still a lover of picnics and being outdoors.
After a rainy afternoon picking Sarah’s bright mind, I think it’s safe to say I know a bit more than when I had pegged her for a grape-lover after our second day of interning together, which she politely denied to be true. The contradictory nature of the things I learned about her told me a lot more about her personality than simply stating those facts ever could. Just like the brands we work with, Sarah is very much alive and an experience to behold, only she tells her story pretty well on her own.