Spectrum Presentation Download
Thanks to all who attended this year’s CSPRC Spectrum conference and took time to stop by our booth and participate in our session—Taking the Leap: Successfully (re)Branding your Organization. It was great to see so many familiar faces!
Along with Courtney Stewart, VP of Strategic Communications at Missouri Foundation for Health, we presented on the process of rebranding the organization, including 10 essential truths—some from the agency perspective and others from the client—we learned when shepherding a brand through from research, to creation, to launch.
Download our presentation (with speaker’s notes) below. You can also download a copy of Courney’s streamlined, 1-page rollout plan here.
See you next year!
Above: Truth #9 – Pump Up Your Team! Get your team on board as brand ambassadors and you’ll move much more quickly toward adoption.