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Outside design perspectives make the heart grow fonder

| By: Katie Hileman
Katie Hileman

Last week at AIGA St. Louis’ 20th annual design show, the creative community gathered to celebrate the best design work our city has to offer. We were excited to have 7 Almanac projects included, and delighted when judge Matt Stevens picked the identity we created for Boo Cat Club as his Judge’s Choice! What an honor.

Aside from all the Design Show buzz, I really enjoyed the judges’ perspectives on design, culture and business, and had fun watching them explore our city while documenting it all via social media. It’s fascinating to look at the city you live in (and love) through the eyes of several first time visitors.

From the judge’s panel discussion the night before:

Matt Stevens of The Design Offices of Matt Stevens, was offered what most would consider a dream design job at Facebook where he worked for three months before deciding to move back home to North Carolina to develop the identity for a family-run hot dog restaurant, JJ’s Red Hots. This would be one of the defining moments of his career.

Amy and Jennifer Hood of Hoodzpah start out each design project with a discovery client session in search of the “atomic particle”. This particle is the one most important piece of the brand. The thing that absolutely has to exist in the design concept. It’s the core of the brand’s voice.

José Cabaço, former creative director for Global Brand Nike Sportswear and now with Eddie Bauer, talked about searching for the soul of the brand at this new company. While combing the archives he came across this quote: When embarking on an expedition, bring with you everything you need, and nothing you don’t. Sage advice, we say.

Images from Instagram

This quote from Jose Cabaco really made me smile: “If it wasn’t for this guy [Dan Brindley, one of the organizers of the show—thanks Dan!] I’m pretty sure I wouldn’t get to discover one of the most interesting cities I’ve been to in the U.S. St. Louis blew me away.”

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All above photos are from Jose’s Instagram account. I highly recommend following him!

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All above photos are from Jennifer and Amy’s Instagram account.

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All above photos are from Matt’s Instagram Account.

Header Image: My repurposed paper scrap art. I took on the task of preparing the projects for display in the gallery at COCA and I must say, spray mount is now, more than ever, my loathed enemy. I’m not going to get into specifics but it involved several rounds of mockup re-dos, about 2lbs of paper scraps and very sticky fingers, clothes, and tools.