Almanac Creates the First Digital Annual Report for Barnes-Jewish Hospital
We’re excited to share the launch of a recent project, the 2012 Barnes-Jewish Hospital Report to the Community: annualreports.barnesjewish.org. Ranked #6 in U.S. News & World Report’s 2012 list of Best Hospitals, Barnes-Jewish is not only a national leader in medicine, but an important institution here in St. Louis. In addition to providing world-class care to thousands of patients each year, hospital investments in community health clinics and programs have a ripple effect out into the local community.
For Barnes-Jewish Hospital, 2012 was about looking outward, connecting with the pulse in the St. Louis community, its hometown. The decision to break away from the traditional 50+ page printed report allowed them to reach out to and connect with a wider audience by creating an interactive website. Designed and developed by Almanac, annualreports.barnesjewish.org tells the stories of six patients treated at Barnes-Jewish in 2012. One of those patients is Recordia Kennedy, brought back to life by Barnes-Jewish Hospital physicians and nurses after she had been unresponsive for 45 minutes during child birth. Even more remarkable than saving Recordia is the fact that they were able to deliver a healthy baby boy! Stories are augmented with photos, video and infographics which allow readers to absorb additional related information. A tie-in with the Foundation for Barnes-Jewish Hospital gives users a deeper understanding of how the work of the Foundation supports that of the hospital. Users can review the hospital’s 2012 awards and accomplishments, explore the distribution of Foundation funds or learn more about the Magnet-recognized nurses. For those more comfortable with a printed document, a tab at the bottom of the website makes it easy to download printable PDFs of all sections.
Almanac worked closely with Barnes-Jewish Hospital communications staff from initial concepts and wireframes, to content development and eventually design and development. We knew accessibility was important, so we designed and developed the website to be responsive, creating specific views for desktop, tablet and mobile. To get the word out, we developed a mailer with a note from the president, a preview of site features and a link directing recipients to the website to learn more. Another benefit of the digital format is that it makes it easy for hospital staff or outside users to share individual stories and bits of content periodically on Facebook and Twitter.
More on Barnes-Jewish Hospital: barnesjewish.org
Visit the 2012 Barnes-Jewish Hospital Report to the Community: annualreports.barnesjewish.org