_________, for KDHX Campaign Branding
When our friends at 88.1 KDHX embarked on their first-ever capital campaign back in 2010, they came to Almanac for help in telling the story of their move to a new space in Grand Center. We’ve seen capital campaigns become quite serious, formal processes, but that approach was easy to ignore for an organization who is known as “aggressively insubordinate”. Together, we created a campaign brand built on their foundation of 25 years of supporting independent music, film and arts in St. Louis. We worked with them to refine their unique voice and then translated that to traditional campaign materials, always with a KDHX twist. The overall campaign brochure we developed tells stories of all of the “tribes” who are connected to and rely on KDHX to support, promote and keep independent media and arts alive in St. Louis.
Billboard images like the one above of St. Louis rapper Tef Poe feature local brewers, musicians, wrestlers, roller derby girls and even hula hoopers. Billboard photography by Jay Fram. Campaign brochure photography by Douglas Garfield.
After a successful year of “quiet phase” fundraising, KDHX now takes their campaign to the public, to ask for support from an expanded audience. Based on the original campaign brand, we’ve evolved the message, so that everyone can say “I’m for KDHX!”. Through direct mail, e-mail, party promotions, a dedicated on-line presence (www.forKDHX.org), billboards and a social media strategy that encourages sharing the story and promoting the cause, we’ve helped KDHX tap into one of its most important assets: the deeply creative community in St. Louis.
Please visit the campaign website forKDHX.org and show your support.
For a little background on the making of the billboards, visit Jay’s blog.